Web and postcard series made for my final project in Lhí. The work examines the marketing of death in the form of specific funeral services, regardless of religious and moral norms, where the living can design their own funeral in advance. The company name is Andartak Icelandic for the word moment. Andi- meaning spirit or inner man and -tak stands for a reminder of the moment. In modern society there is much to consider when it comes to our own death. The pice is some kind of incentive for people to think and discuss thees things. Fore we will all die.
By designing a webpage where everyone can preserve their memories, design their own funeral and store important data for their loved ones, the intention is to encourage people to tend to these things and at the same time question the traditional form of today’s funerals. With the imagery and the postcards i am drawing a picture of an outer and inner reality, where the earthly meets the universe and form a kind of poetic sensory overload.
Logo designed for the protest spring#14. Their main goal was to insist that the government called for a referendum on weather to continue negotiations with the European Union.
The design was supposed to have references with spring time and hope for the future.
Pop-Up Yoga Reykjavík
Youth UN Woman
Avant Garde Gothic
Social media poster designed for youth UN Women and Pop-Up Yoga Reykjavik which stood for a marathon and fund raising in form of yoga and by calling for the abolition of violence against woman.
This project was don under short time constraints for a nonprofit organization.
A poster series for the exhibition Gísli B B – five decades of graphic design, shown in The Design Museum of Iceland. This was a fake branding project for a real client. My assignment was to re brand The Design Museum of Iceland. Their goal is to be leading in showing the diversity of Icelandic contemporary design and the arts and crafts, from 1900 to the present. As well introduce and promote Icelandic design to the world and to those who are interested in learning about Icelandic design. But first and foremost create international awareness about Icelandic design as a brand.
The museum operates in a former strip mall (sjoppu) in the suburbs of Reykjavik. I therefore wanted to resurrect the strip mall style or atmosphere, in the brand. The question became, how do you change a postmodern strip mall/candy store to a modern Design Museum? I came with the conclusion of a modern retro look. The posters where created by revealing forms from the works shown in the exhibitions, in this case the work of Gísli. From the formes i made 3 different display texts.
A2 paper size 200×265 mm
Illustration, photo collage for the article Ljósmyndin, minningin og (ó)dauðleikinn written by Sigrún Sigurðardóttir that was published in the annual magazine Mæna. Mæna is the school magazine of The Icelandic Academy of the Arts. The article is about the Photograph as a reminder of our mortality but simultaneously a wish of immortality. An abstract interpretation of the article.
Self promotional logo. After a long consideration i decided on the name far out meaning extremely unconventional and pretty wacky, out of this world. I felt it would be a good word to live and work in accordance with.
The hands are drawn after my own hands and by giving them eyes they get a symbolic meaning for looking further, to the future, as far as the eye can see. It also underlines the relationship between hand and mind. The arrows on each end represent different possibilities and how going back makes you go further. Back and fourth, past and future, far out and deep in. I wanted the logo to be diverse and playful so it could be used for different things.
Up North Project
Poster and flyer design for Up North Project a contemporary dance performance. Scandinavian dans project that was active in 2012.
Logo design and business card for Eidí a small jewelry and accessories company. They emphasize on commercial design for young people, mostly jewelry for sunglasses, bracelets, neck lesses and stuff like that.
I wanted the logo to depict the main designer character, Anna Dóra Valsdóttir who grew up in the 80´s with a strong connection to hip hop culture and sunny summer nights.
A symbolic mixed media self portrait and layout for a magazine article with the title Head to toe, 21 century water - monkey mashup of what i have let into my life.
In this project i combined some of the things i like to do, draw, paint, take photographs, etc. with the purpose of illustrating my character.
Logo remake i did for Betware, Icelandic software company. Every year they have a innovation day within the company, in the spirit of Shiplt Days at the Australian company Atlassian. The day is called Heavy Mental and is a spin on heavy metal the musical genre.
Illustration for a children’s book about a little girl that goes on an adventure with here imagination. The little girl and the story is inspired by my daughter who has very fertile imagination and is endlessly creative. For this project i choose to use pen drawings in combination with photo manipulated background.
A cartography of Atheism, that contains a definition of the word, philosophical concepts and some philosophers who deal with each concept. The background is made from all sorts of religious related symbols that i took apart and made new forms from.
Logo that i designed for Samband Íslenskra Fiskimanna, a Icelandic NPO that are doing good work for offshore fishing in Iceland.
The logo is made out of triangles that symbolize 3 cod fishes, a boat. Furthermore the hole image can depict a lighthouse, or is that just me? The 3 cods are a reference to the first idea of Iceland's national flag, from the 1809.
Here you can see the logo in use.
Far Out is the independant Graphic Designer and illustrator Signý Sigurðardóttir from Iceland.
Hi i´m Signý, a Graphic Design student at the Icelandic Academy of the Arts and a mother. Making some far out design. I was born in Reykjavík where i live now. My family roots trace to the eastfjords specifically Fáskrúðsfjörður and the vestfjords namely Flateyri, a nearby remote farm named Villingadalur or wildcatvalley in english. I was raised in the south part of Iceland, the beautiful island Vestmannaeyjar. So im a weirdly remixed Icelander with interests in all kinds of things related to art, philosophy, graphic design, illustrations, photography, typography, psychedelic and good music, that i try to mix with and indecate in the work i do.